Alicia Van Rooyen Operations Director

The Vision Behind the Experience

With more than a decade of leadership in the aesthetic industry, Alicia Van Rooyen brings both vision and precision to her role as Operations Director. She has been instrumental in building successful practices across local and international markets, blending business acumen with a passion for beauty and wellness. At Novella, Alicia ensures every detail behind the scenes supports an elevated experience for clients. The goal is to make each client visit feel seamless, thoughtful, and exceptional.